My Best Friend
Building a children’s media brand from the ground up around one simple idea: Jesus as a child’s best friend.
Category
Creative Direction / Brand Ecosystem / Digital / Film / Music
Client
My Best Friend
Year
2026
Location
California
Role
Creative Direction / Brand Ecosystem / Digital / Film / Music
Services
Creative Direction / Brand Ecosystem / Digital / Film / Music
Overview
A complete brand ecosystem — identity, music, stories, video, activities, and digital — built around a single, joyful idea for children and the adults who guide them.
One simple idea
Jesus is my best friend.
The entire brand ecosystem grew around helping children know Jesus personally, simply, and joyfully — not as an abstract lesson, but as a relationship that feels close, warm, and real from the very first encounter.
Designing for children and the adults who guide them
Two audiences, one world.
My Best Friend speaks to children ages 3 to 8 — and to the parents, teachers, grandparents, ministry leaders, and churches who guide them. Every piece is designed to delight a child while giving adults something trustworthy to share.
A world, not a logo
A world, not a logo.
The brand was built as an expansive world rather than a single mark — a system of connected destinations a child can move between.
- Music
- Stories
- Video
- Activities
- Publishing
- Products
- Digital
Hear it
Hear it.
Music sits at the center of the world — artwork, sheet music, recordings, and streaming. Joseph's role included music production, mixing, and mastering.
Tell it
Tell it.
Bible stories and storytelling components bring the idea to life in language and imagery a child can hold onto.
Make it tangible
Make it tangible.
Activity books, printables, educational resources, and products turn the world into something a child can hold, color, and return to.
Bringing it together
Bringing it together.
The website and digital experience gather every destination into one place a family can enter and explore.
- Watch
- Songs
- Stories
- Activities
- Shop
Built to grow
Built to grow.
The system is designed to expand across future music, stories, books, videos, products, and experiences without losing its center.
Credits
Co-Created by Joseph Amaya, Laia Burgos Amaya, and Adriana Perera Creative Direction: Joseph Amaya Visual Identity: Joseph Amaya Illustration: Ezequiel Ramos Final Design: Laia B. Amaya
Outcome
A living brand ecosystem designed to grow across future music, stories, books, videos, products, and experiences.