We build brands,
stories, and systems
that move with clarity.
Amaya & Co. partners with organizations, brands, and leaders across identity, campaigns, digital experiences, and film, from strategy through execution.
Orlando “Capu” Gonzalez
Building the visual presence of an emerging professional fighter before the spotlight arrived.
Good creative work starts before the file opens.
Before the identity, campaign, film, or website, we ask what actually needs to become clearer. Then we build the idea, the system, and the work around it.
What We Do
Different problems call for different disciplines.
We bring strategy and execution together so the work feels connected from the first idea to the final experience.
Brand Strategy & Identity
Positioning, identity systems, visual direction, brand guidelines, and the tools that keep a brand coherent as it grows.
→ Institute for Worship StudiesCampaigns & Creative
Ideas, design, photography, film, editorial, and content built around launches, messages, people, and moments that matter.
→ Orlando “Capu” GonzalezDigital Experiences
Websites and digital experiences that translate the brand into something useful, intuitive, and distinctly its own.
→ My Best FriendCreative Partnership
Ongoing senior-level creative direction, brand stewardship, and systems support for organizations that need more than occasional execution.
→ SECC
Selected Experience
Work and collaborations across education, healthcare, sports, media, publishing, ministry, and culture.
- The Robert E. Webber Institute for Worship Studies
- Antillean Adventist University
- Loma Linda University Church
- Southeastern California Conference
- Camp Yavapines
The Studio
Independent by design.
Amaya & Co. is an independent creative studio founded by creative director Joseph Amaya. We work across strategy, design, film, and digital to help organizations communicate with greater clarity and build work that holds together.
We stay close to the work and bring in trusted collaborators when the project calls for them.
Have something worth building?
Tell us where you're headed. We'll help clarify what the creative work needs to become.